With numerous new products on the way this spring, we’ve been anxiously waiting for Apple to send out invitations for its spring event sometime in early March. However, while new products might start arriving as early as this week, a new report claims there might not be one after all.
Apple has a hot-and-cold relationship with spring events. We got one in 2022 when Apple unveiled the Mac Studio and iPhone SE 3, and in 2021 with the M1 iMac and AirTags. But in 2023, Apple launched the M2 MacBook Pro and Mac mini, and the 2nd-gen HomePod without an event.
But this year appeared to be an “on” year with several major products due for an upgrade. After more than 12 months without a single iPad release, Apple reportedly has several ready to go, with OLED iPad Pros and a larger 12.9-inch iPad Air rumored to be in production. And the inevitable M3 MacBook Airs are also likely coming sooner than later.
But according to Mark Gurman, writing in his latest Power On newsletter, Apple is going to skip the event this spring and instead launch its new lineup via press release. The timing of the announcements is somewhat unclear—Gurman says to expect the new products to arrive in late March or early April, while MacRumors reports something new could arrive as early as this week. It’s also not clear whether everything will arrive at once or Apple will spread out the launches over a series of days.
If there isn’t a spring event, Apple’s first event of the year will likely be WWDC in June, where it will show off the latest versions of iOS, macOS, watchOS, and visionOS, along with some possible hardware releases, including the M3 Ultra chip for the Mac Studio and Mac Pro.
