After a couple years of Google playing with generative AI features (for better and worse) on its Pixel phones, Apple is reportedly going to do the same with the next iPhone.
First reported in October by Bloomberg’s Mark Gurman, Apple is experimenting with several ideas involving AI to possibly incorporate into the iPhone 16 hardware, the next version of iOS, or both. Now, tech leaker @Tech_Reve is reporting that Apple is working on turning Siri into “Apple’s most powerful killer AI app” for the next iPhone and beyond.
But what will this look like, exactly? Let’s dig in.
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In his October report, Gurman offered some specific ideas that Apple might be working on for either iPhone 16 or iOS 16, or both. It’s uncertain right now how many of these features will be on-device iPhone 16 exclusives and how many of them will be somewhat device-agnostic by working in the cloud. Here are some of the main features Apple could be working on:
Improved ability for the Messages app and Siri to field questions and auto-complete sentences.
Auto-generated Apple Music playlists.
Assisted writing in the Pages app or automatically created slide decks in Keynote.
These aren’t quite as comprehensive or powerful as Google’s current slate of AI options on Pixel. For instance, Google lets you quickly generate summaries of news articles and do Photoshop-like edits to photos with just your fingers. Whether or not you like those features (and there are good reasons not to), they are more powerful than what Apple is reportedly working on.
But, as always, we’ll have to wait until at least WWDC 202 before we get a real idea of what Apple’s AI plans look like.
Topics
Apple
Artificial Intelligence
