The trend cycle has reached a Pantone 219 C-drenched fever pitch in Barbiecore, the aesthetic du jour defined by all things kitschy, nostalgic, unflinchingly feminine, and — above all — pink.
Barbiecore initially emerged as an offshoot of the BimboTok movement of 2020 and picked up momentum from a monochromatic magenta Valentino collection last fall, as previously reported by Mashable’s Meera Navlakha. But Greta Gerwig’s big-screen take on the deified Mattel doll (and the omnipresent marketing campaign that’s accompanied it) was the metaphorical Mento dropped into its churning saccharine seas.
The 10 best Barbie collabs, ranked
The Barbiecore landscape of 2023 is seemingly boundless from a shopping standpoint, especially with brand and retailer tie-ins to the movie now numbering in the hundreds across the realms of fashion, beauty, food, houseware, pets, and even video games. It might seem like overkill, depending on your personal relationship with hot pink, but that’s also kind of the point: Few things are more Barbie-coded than consumerism.
Read on for a comprehensive guide to all of the best Barbiecore products out there, from official, limited-edition collabs worth the hassle of navigating restocks to fuchsia, bubblegum, blush, and rose-toned variants of everyday items that may have flown under your radar.
