“We expect the market to return to growth by the end of the year and into 2024,” says IDC’s Nabila Popal, “and expect a shift in the vendor rankings at the bottom of the stack, as we already see happening this quarter with Transsion entering the Top 5 for the first time.”
Asia/Pacific (excluding Japan and China), the US, and EMEA saw Q2 shipments fall by 5.9%, 19.1%, and 3.1% respectively,
| Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q2 2023 (Preliminary results, shipments in millions of units) | |||||
| Company | 2Q23 Shipments | 2Q23 Market Share | 2Q22 Shipments | 2Q22 Market Share | Year-Over-Year Change |
| 1. Samsung | 53.5 | 20.2% | 63.1 | 21.9% | -15.2% |
| 2. Apple | 42.5 | 16.0% | 45.4 | 15.8% | -6.3% |
| 3. Xiaomi | 33.2 | 12.5% | 39.5 | 13.8% | -16.0% |
| 4. OPPO* | 25.4 | 9.6% | 27.4 | 9.5% | -7.6% |
| 4. Transsion* | 25.3 | 9.5% | 18.8 | 6.5% | 34.1% |
| Others | 85.4 | 32.2% | 93.3 | 32.4% | -8.4% |
| Total | 265.3 | 100.0% | 287.6 | 100.0% | -7.8% |
| Source: IDC Worldwide Quarterly Mobile Phone Tracker, July 27, 2023 | |||||
In China there was a Q2 year-over-year decline of 2.1% – making five quarters of double-digit decline – with 65.7 million smartphones shipped. In H1, the Chinese market saw 130.9 million shipments, down 7.3% YoY.
Even the 618 online shopping festival in June, which was expected to boost sales in China, saw a 6.5% year-over-year drop in smartphone sales.
Huawei reached the Top 5 again by having a tie with Xiaomi. The return of Huawei was mainly supported by a better product launching pace as well as the favorable sales performance of its P60 series and foldable Mate X3 model.
Huawei and Apple were the only vendors with a positive YoY growth in the Top 5 ranking, as the price discounts of Apple’s iPhone 14 series successfully stimulated the demand
